About Us

Darling is a leading pan-African brand with a strong, trusted heritage and a deep understanding of African hair and culture. Our passion is evident in the 100 million pan-African women that use our products. We go beyond our passion and strive to be every African woman’s ally, where we inspire and empower her to express herself through her hair in daily moments that make up her life journey – from her girlhood to womanhood. We’re all about hair beauty through generations.

Our Vision

Today’s modern African woman is fierce, bold and unstoppable. We want to empower
women all over and make their hair journey more exciting. Darling is an
ultimate go to for everything you need to enhance your kinky, way coily hair.


Why Do
We Do This?

Darling believes that every African woman should be the best that she can be. Your hair should not be a barrier to your success. Looking like a fashionable trendsetter, while switching between so many roles should be made easy and great for an everyday woman.


How Do
We Do This?

An African woman’s hair is beautiful and has a unique texture. Keeping this in mind, we have designed a unique range of hair extensions, add-ons and hair styling products.


What Is

A strong woman has a kind heart, fierce mind and a brave spirit that sets an example for people around her. She is a diva. We deliver the latest trending styles and professional solutions for extension and consistently design at a world-class quality standard to make styling uncomplicated.

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