{"id":10334,"date":"2019-06-19T12:12:59","date_gmt":"2019-06-19T12:12:59","guid":{"rendered":"https:\/\/www.darlingafrica.com\/southafrica\/blog\/?p=10334"},"modified":"2021-06-10T10:33:00","modified_gmt":"2021-06-10T10:33:00","slug":"the-411-on-darling-hairs-media-launch","status":"publish","type":"post","link":"https:\/\/www.darlingafrica.com\/southafrica\/blog\/celebrity\/the-411-on-darling-hairs-media-launch\/","title":{"rendered":"The 411 on Darling Hair\u2019s Media Launch"},"content":{"rendered":"

\"We<\/p>\n

#ICYMI, on the 25th of May, we celebrated our new brand identity with a showstopping media launch. Our brand colour has changed from red to purple, following our sister brands in our other African countries.<\/p>\n

Purple represents royalty, power and creativity and therefore, at\u00a0Darling Hair<\/a>, we are all this and more. Our range of products<\/a> speaks to the many different sides of a woman, therefore, we cater to her transitioning needs, her need to stay on trend and most importantly, her unstoppable spirit.<\/p>\n

Here\u2019s how the evening went.<\/p>\n

The launch consisted of thought-provoking panel discussions, explosive performances and a beautiful showcase of Darling\u2019s latest<\/a> hairstyles.<\/p>\n

Held in the glamorous Galleria, in the leafy suburbs of Sandton, the event brought together leaders and influencers in hair, beauty and fashion. The conference centre was adorned in white and Aztec design and lit in our powerful purple.<\/p>\n

The evening\u2019s host was the stunning Ms Cosmo (Hip-Hop producer and DJ) and the co-host was Kgaugelo Mokoka (Darling Marketing and Brand Strategist).<\/p>\n

\"Darling's<\/p>\n

Ms Cosmo is no stranger to the spotlight.<\/h6>\n
Source: Server<\/h6>\n

Panel discussion<\/h4>\n

The hot topic of the night was unpacking what beauty means to different people.<\/p>\n

The panel was as follows:<\/p>\n